Original-Juice® is built for the streets — a new wave in fashion born from skate culture, film energy, and the need for gear that actually keeps up. What started as a passion for bold visuals and clean design has evolved into a brand creating high-quality sunglasses and limited-edition apparel for skateboarders, creators, and anyone living life at full speed.

Created by Gabriel Juice Moreno — film director, pro skater, and founder of Original-Juice® Vintage Frames — the brand marks the next step in a journey that began in 2017. From digging up rare vintage frames to building a community across Barcelona and Japan, the focus has shifted from collecting culture to shaping it.

With the launch of OJ EYEWEAR®, the brand introduces small-batch eyewear handcrafted in Japan and built for daily grind, long sessions, and late-night missions. Alongside it comes a new clothing line rooted in street identity: bold graphics, clean shapes, and pieces made for movement, expression, and attitude.

What started in a home workspace grew into a global presence — and now into a brand pushing skate fashion into its next era. This is more than eyewear and apparel, it’s a visual language built from film, streets, travel, and raw creativity.

Fashion is shifting.
Original-Juice® is riding the next line forward.